Higher Ground Allendale is a social enterprise using gardening to increase wellbeing. Their workshops help people to learn new skills in a supportive environment. They aim to improve mental health and to support social inclusion by promoting meaningful activity, peer support and exercise through gardening in a safe and positive environment.
Working with Higher Ground since 2016, I’ve had the opportunity to support their brand through design from the ground-up (no pun intended). Building a solid logo mark, brand guidelines for web and print, and ongoing work supporting them through print and digital media. My work with Higher Ground is trying to reflect the beauty and care of the horticultural space they offer, and make sure that is clearly communicated through the brand’s public-facing messaging.